They got knocked for not having metrics, for not narrowing the framing, for not hunkering down and serving a single vertical. Airtable’s first two or three years were challenging. Now Airtable is on a path to generate a billion dollars of revenue, but that wasn’t obvious in the early days. They were never just about the developers. They wanted to empower creators in the broadest sense possible. “The product was in beta and they had no revenue, but they were set on a gutsy vision. “When we first met with Airtable they only had a handful of employees,” said Max Gazor, who is a General Partner at CRV, which is an early-stage venture capital firm focused on enterprise software and an investor in Airtable. Stay With The Vision: With Airtable, Liu was going against the conventional wisdom. He was building a horizontal product, which can be daunting for a startup. He was also taking on mega rivals like Google and Microsoft. This does a great job of sparking the imagination and getting customers to think ‘what could I build with this?’”Īnother key feature of Airtable is the template library. This makes it easy for anyone to spin-up and customize an app. They back this up with great customer stories that show the near limitless use cases for the product. “Airtable focuses on the ‘for anyone’ message’ for normal people looking to help their department or team build solutions,” said Duncan Huffman, who is the Director of Product Strategy and Insights at Formstack, “They have a strong ‘get started easy and then add complexity as you need it’ approach that appeals to departmental problem solvers. Simplicity: While many enterprise software companies claim that their applications are easy to use, this is usually far from the reality. But Airtable has broken the mold. The software is like a modern consumer application. There is also the need to seamlessly integrate with many third-party applications. Foundation: From the start, Airtable built a rock-solid infrastructure. This was to not only allow for scale but also customization. The fact is that low code platforms can be extremely complicated because of the myriad relationships with data and functions.
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